Authority Solutions® | Call Tracking

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The Best Call Tracking Service & Analytic Call Tracking Software

One of the most valuable and legitimate marketing tool for any business that depends on phone calls for leads, clients and customers is call tracking.  It serves the needs of many businesses that get most of their conversion and leads from phone calls. Improve your marketing strategy with the advanced call tracking service of Authority Solutions®. 

Improve your marketing strategy with the advanced call tracking service of Authority Solutions®. We have the best call tracking service and Analytic Call tracking software. When a site visitor engages to your website following an online search, our software allows you to designate unique phone tracking number to selected pages. You will know from which page they landed on with unique phone tracking number to that page when they call.

What is Call Tracking and Why You Should Use it

Call tracking is a method used to track sources of your phone calls and the succeeding conversions.
It uses a variety of different phone numbers that will automatically forward to your business phone number. You can track which channel the call came from because call tracking assigns a unique number for each channel. You can track if the call came from on organic, PPC, targeting and even offline advertisement. You can tie leads and conversions back to a specific campaign.

If you don’t have a call tracking tool, you will have difficulty attributing phone leads to a single source. With call tracking you can:

  • Make accurate calculations of return of investment for marketing campaigns.
  • Link the number of incoming calls to the performance of an advertising channel.
  • Optimize the budget for marketing in favor of more efficient marketing channels
  • Measure expenses for different advertisements.

It is useful for offline and online marketing channels. You can measure the effectiveness of your offline marketing channels like billboards or ads in newspapers. You can measure how effective is your online marketing channels such as PPC, retargeting and SEO efforts.

How Authority Solutions® Call Tracking Service Help Your SEO Strategies

As mentioned earlier, with call tracking, you assign different phone numbers to different marketing channels so you will know the source of a phone call lead.

But placing several phone numbers on your business website would go in conflict with the requirement of Google regarding NAP. This stands for Name, Address. Phone Number Directory.

Google requires NAP citations to be uniform and consistent. If there are many variations of company phone numbers, it would confuse the algorithms of Google and will result in low ranking.
But you should not worry about that anymore. Authority Solutions® has the best call tracking service & analytic call tracking software.

There are several advantages of using Authority Solutions® Call Tracking Service for your SEO strategies.

  • It helps optimize your landing pages. Our call tracking services is capable of following the path of taken by your customer to your land page, starting with the keyword used. With that information you can determine which keywords worked best for your landing page and resulted in conversion. You can perform a/b test on the landing page so you can get valuable information for optimization purposes.

  • It helps optimize your highest converting pages. Each time a person uses your website to call your business, it is an indication that the person is making a conversion. Tracking call from your highest converting pages will help you understand where your conversions comes from. And then you will know that these pages work better and generate more conversions. Then you will see a need to optimize them.

  • It is a great conversion indicator. Remember that the main goal of your SEO is to increase the number of conversion, deals and sales generated by your website, and not to attract traffic for the sake of traffic. If you are running an SEO campaign or if you are hiring Authority Solutions® to run your campaign, it is very important that there must be a reliable indicator to determine whether your traffic is converting or not. That is the real value of your business.

Authority Solutions® has the best call tracking service & analytic call tracking software to fill this gap. We will track conversions and tie them to your website to give a clear indication of what works best for your website.

How Authority Solutions® Analytic Call Tracking Software Works

Call analytics allows you to integrate online and offline messaging using call tracking and analytic call tracking software.

You can use unique phone numbers that are integrated with tracking codes. You will be able to learn many things about your caller, from their current location to what keyword they used to get to your website.

Our software is very sophisticated. You can score the phone calls immediately as they come in. It will provide whisper messages with data about the caller as the call comes in. You can use conversation analytics to trigger follow-up nurturing campaigns from your marketing automation system or CRM.

With the expertise of your marketing team and our sophisticated Analytic Tracking software in place on your website, you are adding call analytics to your market technology. This will enable you to convert a wealth of offline voice data into data that can be merged with your existing customer database.

Here are some of the capabilities of our Analytic Call Tracking Software.

  • Local and toll-free phone numbers - These unique phone numbers are tractable and you can measure your marketing sources, channels, location and other info. Our analytic tools also offer international tracking.
  • Call recording – All calls are recorded and transcribed to determine call quality and to monitor the performance of your agents or representatives.
  • Keyword-level tracking – It can trace calls back to the keyword used by your website visitor. You can view the complete clickstream prior to the phone call. It has everything you need to know such as log time, caller ID, session, campaign, call length, ad group, creative and last URL visited.
  • Call scoring and routing – These tools automatically qualify and distribute calls to the appropriate representative or agents based on variables like caller source, age, geography, and demographic.
  • Conversation analytics – If sentiment analysis is to social media, conversation analytics utilizes natural language programming to conduct on-call analysis of spoken words or phrases that are recognized as “signals” of conversion intent.
  • Call fraud detection and prevention – Authority Solutions® Analytic Call Tracking Software can identify, monitor and block suspicious call patterns to prevent inbound call fraud.
  • Real Time tracking – We provide up-to-date call data with real time dashboard for each client. It can generate reports quickly.
  • Simple configuration – You can configure a new tracking number and assign it to any company or account in less than 30 seconds.

You may be asking yourself what benefits you can get out of Authority Solutions® Analytic Call Tracking Software. We would like to mention 4 major benefits:

  1. Campaign and Ad Optimization – You can identify your most profitable sources.
  2. Improved sales staff productivity and performance – You can route high-quality leads quickly to the right agents.
  3. Online/Offline channel attribution – You have a link between your online campaigns and offline phone calls and the data fed into attribution models for accuracy
  4. Unified customer view – You can get a complete view of each customer for a more relevant and personalized marketing.
Stop Waiting – Start Ranking

Call tracking is indispensable for most businesses, which is why your brand requires the call tracking services of leading SEO experts. We offer much more than Call Tracking Service & Analytic Call Tracking software. —Authority Solutions® will provide you with the SEO strategies your business needs to stay ahead of the competition. Contact us today at (888) 997-4146, and we’ll produce the solutions and results that only a top SEO company can deliver. Visit us at our website https://authoritysolutions.com/
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